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top 3 regrets as an entrepreneur

Big 3 regrets as an entrepreneur

Regrets.

It’s my personal philosophy to live a life without regrets. Which makes it a challenge to share here that yes, I have a few. 

Especially as it relates to the service business franchise system I ran for 20 years. I started from zero in a corner of my basement and built it to a 7-figure system with 5 locations in 3 cities. But even with all that success, I can reflect now and see a few things I wish I’d done differently. No matter where you are in your business journey, avoid these big 3 regrets as an entrepreneur.

1. Underpaying myself

Show me the money.

Clearly, people get into business to make money. And my business did make money. My big regret is that I didn’t put more of it into my own pocket.

Sure, pushing profits back into a business is a smart strategy for growth. 

And yes, paying competitive wages is important for building a strong team.

But how many times did I budget year-end bonuses for my management staff and employees, but skipped out on paying myself? 

Most years, in fact. And why?

There is no simple answer for that. Actually, there is. Basically a matter of where my money mindset was at the time. 

The point is, looking back now this is a big regret. Which may be one of the reasons why as a business coach I always talk about personal financial goals with my clients.

2. Working too much

Big 3 regrets as an entrepreneur

How much is working too much? This is very subjective. For some people, a 50-60 hour work week is normal. And they thrive with it.

For others, working more than 4 days a week is too much. 

For me, my regret is that I worked a schedule that left me little time for my own physical and mental health. My own wellness was not a priority. In fact, it wasn’t even on the list.

At the time, I was proud of myself for a strong work-life balance. Mompreneur magazine profiled me as an example of someone who was doing it all – raising daughters and building a successful business. And sure, I had the flexibility to be there when the school bus arrived in the afternoons.

But I also had the flexibility to work on the weekends, and to work after my kids went to sleep, deep into the early hours of the morning.

Most of the time, my schedule was packed with working on the business, managing my household, and looking after my daughters. There was very little time to look after my own self-care. Or to look after my marriage. And ultimately, I lost out because of it. So working too much may be my biggest regret as an entrepreneur. 

After all, having control over the schedule is one of the many benefits of owning your own business. So build a strong boundary between life and work, and schedule time AWAY from the business. This will not just improve the quality of your own life and health – it will also prevent burnout and improve your productivity for the time you do spend on your business.

2. Working too much

Big 3 regrets as an entrepreneur

 

How much is working too much? This is very subjective. For some people, a 50-60 hour work week is normal. And they thrive with it.

For others, working more than 4 days a week is too much. 

For me, my regret is that I worked a schedule that left me little time for my own physical and mental health. My own wellness was not a priority. In fact, it wasn’t even on the list.

At the time, I was proud of myself for a strong work-life balance. Mompreneur magazine profiled me as an example of someone who was doing it all – raising daughters and building a successful business. And sure, I had the flexibility to be there when the school bus arrived in the afternoons.

But I also had the flexibility to work on the weekends, and to work after my kids went to sleep, deep into the early hours of the morning.

Most of the time, my schedule was packed with working on the business, managing my household, and looking after my daughters. There was very little time to look after my own self-care. Or to look after my marriage. And ultimately, I lost out because of it. So working too much may be my biggest regret as an entrepreneur. 

After all, having control over the schedule is one of the many benefits of owning your own business. So build a strong boundary between life and work, and schedule time AWAY from the business. This will not just improve the quality of your own life and health – it will also prevent burnout and improve your productivity for the time you do spend on your business.

3. Not working with a business coach

Yes, this seems obvious, and perhaps self-serving given that now I work as an entrepreneur coach. But it is BECAUSE of my experience as an entrepreneur that I’m so passionate about the value of coaching for small business owners.

I worked with a coach when I started my last business. I’d been in a cushy corporate job which sucked the soul out of me every time I entered that grey floor of stale cubicles. But building a new business felt overwhelming. On one hand, I had such a long list of action items that I didn’t know where to start. On the other hand, I was worried that I was missing something important.

Working with my business coach gave me structure and accountability. She validated my ideas. She gave me insight and advice which pushed my business forward by MONTHS. Her perspective and experience eliminated many operational and marketing mistakes which saved me time and money. The ROI was clear.

So why did I stop working with a business coach?

Maybe I felt that I’d learned enough from her. And that I could manage the rest on my own. Now, I see that a better choice would have been to find a coach that better fit for where me AND my business was at the time. Ongoing monthly coaching calls would have given me perspective and insight which could have prevented all sorts of hassles and issues in my business.

The irony is that if I had kept working with a business coach, I likely wouldn’t have the first 2 regrets. Because a good coach would have checked in that my personal financial goals were being met. And that I was taking the time to take care of me, not just my business and my children.

Guide for entrepreneurs to avoid regret

Each entrepreneur has their own individual set of goals and expectations for being in business. There is no one list that suits everyone. Use these big 3 regrets as an entrepreneur to inspire you to reflect on your values. 

Overall, consider what you wanted to achieve when you first started your business. And not just lifestyle and income. Also think of how often you work, and what you spend your time working on. I recommend using the Vivid Vision process by Cameron Herold to develop a clear set of goals for what you want your business to feel like, look like, and act like.

Then, check in where you are now in your lifestyle, income, work schedule, and business. What doesn’t match up with that vivid vision? Use this to get clear about the gaps so you can make a list of changes to make.

Finally, when doing this review process, don’t dwell on any regrets that may come up. It’s easy to fall into that “should have” and “could have” thinking. However, what is past is past. Embrace the opportunity for change now. Remember the lesson of  hagstones, and how small changes repeated over time have HUGE impact. Celebrate that you are being proactive now in doing the work to make your experience as an entrepreneur everything that you want it to be. 

And of course, if you want structure and accountability to help you with this process, let’s connect to talk about it.

AVOID REGRET with this guide for entrepreneurs

Each entrepreneur has their own individual set of goals and expectations for being in business. There is no one list that suits everyone. Use these big 3 regrets as an entrepreneur to inspire you to reflect on your values. 

Overall, consider what you wanted to achieve when you first started your business. And not just lifestyle and income. Also think of how often you work, and what you spend your time working on. I recommend using the Vivid Vision process by Cameron Herold to develop a clear set of goals for what you want your business to feel like, look like, and act like.

 

Then, check in where you are now in your lifestyle, income, work schedule, and business. What doesn’t match up with that vivid vision? Use this to get clear about the gaps so you can make a list of changes to make.

Finally, when doing this review process, don’t dwell on any regrets that may come up. It’s easy to fall into that “should have” and “could have” thinking. However, what is past is past. Embrace the opportunity for change now. Remember the lesson of  hagstones, and how small changes repeated over time have HUGE impact. Celebrate that you are being proactive now in doing the work to make your experience as an entrepreneur everything that you want it to be. 

And of course, if you want structure and accountability to help you with this process, let’s connect to talk about it.

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Famous Introverts

Famous Introverts

It’s a myth that to succeed in business, you need to be an extrovert. Because there are famous introverts who prove that otherwise.

Surprisingly, being a leader, talking to the media, and being OUT THERE does not have to mean being the sort of person who is comfortable with that. In fact, famous introverted leaders like Oprah Winfrey and Wendy Kopp have successfully built teams, brands, and wealth.

How did they do it? They understood that the attributes of being an introvert are also the same characteristics of great leaders and CEOs. Rather than trying to change their true nature, they embraced it.

Next are 3 lessons from famous introverts which may inspire you to see the advantages of your introverted nature.

This post may contain affiliate links. I will receive a small commission if you use these links, at no additional cost to you. For the full disclosure, visit this page.

Lessons from famous introverts

1. Listen

As Richard Branson said, “listen more than you talk”. Listening to people is widely recognized as a valuable skill which contributes to business success. So listen to staff, to suppliers, and to customers. This is more than hearing the words. Listen to the intention behind what is being said, and be open to what may arise from it. In the very early days of Airbnb, Brian Chesky stayed with hosts and listened to what they liked about the platform. Those listening skills contributed to developing features and functionalities which contributed to their success. For example, the initial concept required the host to be home and prepare breakfast for their guest – that other B in Airbnb. It was against the rules to rent unoccupied space. It was only after listening to hosts share why they wanted to rent their vacant places that they changed their policies. And as they say, the rest is history.

2. Research

By research, I mean read. Highly successful famous introverts all tend to read. Mark Zuckerberg has said he likes to read about different cultures, histories, and technologies. Mark Cuban credits reading 3 hours a day with gaining a competitive advantage early in his career. He researched everything available about the sector he wanted to succeed in so that he was the most knowledgeable person in the room. And of course, Oprah Winfrey leveraged her love of reading to build her brand and expand her media empire. Oprah’s Book Club selections launched careers and bought houses.

3. Reflect

Famous introverts teach us that ideas and innovation comes from taking the time to reflect. Inspiration is often found in the quiet spaces between thoughts. The famous “eureka” moment came when Archimedes was lounging in the bathtub. Newton was contemplating alone under a tree when that falling apple inspired him.

Bill Gates has his Think Weeks where he turns off technology and takes time to process. He takes a whole week alone to reflect on what he has read, learned, and experienced. Going away for a full week is not available for everyone. There are many strategies you can build into your regular schedule so that you gain the advantage of regular reflection. For example, meditation, yoga, walking, and my personal favourite – journalling.

These 3 attributes work together, combining as a superpower for introverts who can leverage these into competitive advantages to build their business.

Famous Introverts

Best books for introverts

These are the best books for introverts who are at any stage of entrepreneurship. 

by Susan Cain

This book changed my life. If you’ve ever thought that you have to be an extrovert to be successful, this is a must-read. Her research into the physiology and brain chemistry of introverts reframed my perspective of myself.

by Dr Jennifer Kahnweiler

This book is less data and more action plan. She sets out a specific strategy to succeed in a world seemingly designed for extroverts.

 by Sophia Dembling

A happy balance between the last 2 books, this one is motivational and encouraging. Reading this will support self-acceptance, and boost appreciation of the advantages introverts have.

by Marti Olsen Laney

Let’s face it. This is a world where extroverts get the attention and pull focus from highly capable people who just happen to be introverts. Read this book to learn strategies and tactics for how to cope and succeed in a room of extroverts. 

Conclusion

For all the famous introverts on the covers on business magazines and doing high-profile media appearances, there are countless other entrepreneurs who have leveraged their introverted nature to build success, out of the spotlight. Overall, it’s most important to embrace the attributes of what makes you, you – and use these superpowers to achieve your entrepreneurial dreams.

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What is a Customer Avatar

What is a Customer Avatar

When you sell to everyone, you sell to no one. Sure, that’s a cliche because it’s repeated so often. However, it is a cliche because it’s the truth. Knowing your audience is the first step in developing any marketing campaign. Yet I see small business owners frequently make the mistake of skipping over the stage of clearly identifying the personality of their target customer. This post is to explain what is a customer avatar, and how an entrepreneur can use it effectively in their small business.

First, to clarify terminology. A customer avatar is also a marketing persona, and a buyer persona. It also means target market. Essentially, a customer avatar is a snapshot, an overview of what drives their buying decisions. So it’s more than age and stage of life; it’s also what they think about and care about.

Why create a customer avatar

Marketing has always been about making a connection with the customer. Technology has changed how we do this, of course. From painted billboards during the Roman Empire to the sophisticated sales funnels built online today, the history of marketing shows constant evolution. However, one thing has remained the same – successful marketing is communicating a message that compels a person to buy the product or service being sold.

So why create a customer avatar? Because to communicate that marketing message effectively, you have to know who you are speaking to. A call to action only works when it appeals to the target customer. (To understand more about the call to action and how to use it in your business, read What is CTA.) Overall, creating this step allows the business to focus their branding and message, communicate the CTA more effectively, and analyse data in a meaningful way.

What is a customer avatar

 

Having a customer avatar helps an entrepreneur: 

  • Focus marketing
  • Communicate effectively
  • Analyse and make decisions

For example, say the target audience is 30-35 year old lawyers living in the United States. But marketing metrics from Google Analytics, Meta reports, and other feedback tools show that the message isn’t reaching that demographic. This information explains the poor campaign performance, and helps guide decisions on how to change up the marketing tactics.

Examples of a customer avatar

example of what is a customer avatar

What is a customer avatar for entrepreneurs

As shown in the examples above, a customer avatar is a snapshot on just 1 or 2 pages. However, the layout is not important. This isn’t about learning graphic design! What matters for entrepreneurs is to understand details under these categories:

Demographics

Age, gender identity, education level, annual income

Psychographics

Values, interests, attitude, and beliefs

Behaviours

Hobbies, activities, and habits

Goals & Challenges

Considering the product or service you are selling, what are the goals and challenges of your ideal customer? Think about pain points, and what problems they need to solve. And also, what gives them joy, and makes their life easier?

Information Sources

Communication preferences. Basically, how do they interact with the world? This can be specific social media channels, websites, publications, and media. Don’t overlook sources in the community, like a local paper or radio station.

Conclusion

Clearly, knowing what is a customer avatar is important for entrepreneurs. Especially those closely involved with branding, marketing, and pricing decisions. Having a clear sense of who the customer is will guide decisions in these areas. Check out this Customer Avatar Roadmap, which you can download for free.

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